These reports are used to trend site traffic and define peak performance times. You will see the number of hits, sessions, hits per session and session lengths. This will allow you to view your overall site effectiveness by comparing those users that stay on the site for research and conversion activity with those who lose interest and leave the site.
You will also see the percentage of total calls generated, as well as the reports that identify calling trends. Depending on the time period chosen, you can see call patterns by hour, day, week or month.
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